Executive Summary
Boaz Trading PLC proposes a strategic investment in a Russian oil import and distribution project to address Ethiopia’s growing energy demands. With a total project cost of ETB 22 million ($400,000 USD equivalent), the venture aims to secure a 150% ROI within 24 months by capitalizing on Ethiopia’s underpenetrated fuel market. The project includes a unique African photo safari marketing campaign (ETB 5.5 million) to attract high-net-worth investors and partners. This initiative is foundational for scaling Boaz Trading’s operations in Ethiopia, leveraging Addis Ababa’s strategic position as a regional trade hub.
