I've used this comparison many times over the years. I included it in my 2023 book *The Internet Con*, along with the joke that Tiktok's position on the grid was so far up and to the right (maximum surveillance and control) that we'd had to put its logo on the back cover. Enough people took this joke seriously and wrote in to complain that they'd gotten a misprint without the logo that we added it to the paperback:
https://www.versobooks.com/products/3035-the-internet-con
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