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2026-05-28 11:33:09 UTC

Aral Balkan on Nostr: RE: Who’s behind W Social? Folks like this: “Ingmar Rentzhog, an entrepreneur who ...

RE: https://mastodon.social/@_elena/116645486985827346

Who’s behind W Social?

Folks like this:

“Ingmar Rentzhog, an entrepreneur who claims he found and helped develop the Swedish climate activist Greta Thunberg into a world phenomenon, also used her name to bring in almost SEK 10 million in venture capital for his company - without her knowledge, SvD has found. ‘We had no information about that’c says Svante Thunberg, the teenager’s father.”

***

“I'd venture to say that Rentzhog has a talent for spotting trends tied to societal causes - climate change, European digital sovereignty - and harnessing media attention to build businesses around them.”

– [@_elena](https://mastodon.social/@_elena )

Is Europe-washing a term? Because it should be.

#wSocial #bullshit #sameFuckersDifferentFlag #eu #socialMedia #sovereignty #VC #BigTech #EuropeWashing
🚨 New post alert 📝

A deep dive into #WSocial with some fascinating findings: candid statements about their motives, a Greta Thunberg connection, potential AI plans (!!!)

Why write about it again? I still had so many questions after publishing my first article.

I spent 3 weeks watching every interview I could find and connecting the dots.

I hope you'll enjoy this piece:

🔗 : https://blog.elenarossini.com/the-untold-story-about-w-social-unconventional-beginnings-strategic-pitches-conflicting-signals/

#blog #longread #privacy #DataMining #Europe