I also need to note here that these deals are generally with established publishers who have relationships with national booksellers and distributors (rather than enthusiastic individuals who want to produce a translation and see if they can get it read by other people in their country). The hard part of publishing isn't the translation, the typesetting, the book design or even the writing - the hard part is connecting a text with its readers:
https://pluralistic.net/2021/07/04/self-publishing/
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