So they lie like crazy. But they don't just lie to *us*: they lie to the people they sell our surveillance data to as well. Of course they do! Those people are the ones giving them the money! By tricking the people paying for the product, these surveillance swindlers can get them to pay more!
This is the basis of Tim Hwang's *essential* 2020 book *Subprime Attention Crisis*:
https://pluralistic.net/2020/10/05/florida-man/#wannamakers-ghost
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