Microsoft is looking to sell its in-house AI models as more efficient and cost-effective than its competitors' models.
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naddr1qv…9feeMicrosoft is reportedly training its sales team to negatively compare its AI products against those from OpenAI, Google, and Anthropic, emphasizing its own models' efficiency and cost-effectiveness. This strategy shift comes as Microsoft increasingly relies on its in-house AI models, even swapping out those from partners like OpenAI and Anthropic in its flagship applications. The move appears to be an effort to bolster investor confidence amid significant spending on its AI business. - Microsoft is reportedly instructing its sales team to position its AI products as superior to competitors like OpenAI, Google, and Anthropic. - The sales pitch will focus on the efficiency and cost-effectiveness of Microsoft's in-house AI models. - Microsoft is increasingly developing and using its own AI models, replacing those from partners like OpenAI and Anthropic in its applications. - This strategic shift may be aimed at reassuring investors about the company's substantial investments in its AI business. - A recent amendment to Microsoft's partnership with OpenAI removed exclusivity, allowing OpenAI to sell to Microsoft's competitors. Continue reading https://techcrunch.com/2026/07/15/microsoft-is-reportedly-training-salespeople-to-talk-down-openai-and-anthropic/