in this house, the man needs the best quality oven mitts, for carrying heavy, scorching pans on a long walk from the bbq outside. And I have bigger hands and need big, expensive, high-profit mitts. And then there's nomex fireproof fireplace gloves. And insulated elbow length leather fireplace/wild animal/angry cat gloves.
Not all houses are the same, but I think they're missing out on some sales.