"We need to paint our opponents"
No. They do a great job of doing that by themselves. You don't need to highlight what absolute scum they are because they are practically *bragging* about what absolute scum they are.
This isn't your grandfather's political arena anymore. Stop talking about your opponents in any light. They do not matter. You, the candidate, matters. Talk about *you*. Get your base motivated to vote *for* you, and not against some bogeyman.
#USPolitics
