Josta was a bit of an acquired taste. Pepsi visited our high school and handed every kid a can of Josta and a can of Surge which they were introducing at the same time.
Kids generally liked the Surge but most were put off by Josta - so I thought it was funny to collect everyone's unwanted cans of Josta and filled my backpack with them.
I started drinking them ironically, then I started to legitimately like it. :D
