CapitMonet on Nostr: 1/ $SOFI isn’t just a fintech. It’s trying to become a full-stack financial OS. ...

1/ $SOFI isn’t just a fintech.
It’s trying to become a full-stack financial OS.

Here’s the breakdown most people miss:

THE BUSINESS MODEL

SoFi runs on 3 engines:

Lending → core revenue (personal loans, student loans, mortgages)
Financial Services → super app (banking, investing, cards)
Technology Platform → infrastructure for other fintechs

The real edge is the loop:

Acquire users cheap → cross-sell → convert to credit → monetize
→ repeat

This “productivity loop” lowers CAC and increases LTV.

And it’s working:

Revenue grew ~35–38% YoY
First $1B quarterly revenue achieved
Fee-based revenue growing fast (less dependence on rates)