Roblox's new "Build" feature lets users generate basic games using a single text prompt.
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naddr1qv…uts5Roblox has introduced a new mobile feature called "Build" that allows users to create games using AI from text prompts, eliminating the need for programming. While this innovation aims to democratize game development, it raises concerns about a potential influx of low-quality content and increased competition. Roblox plans to mitigate these issues by ranking games based on player retention, ensuring that only quality content is highlighted. - Roblox's new "Build" feature enables users to design games on mobile devices using AI and text prompts. - The feature generates initial game versions, including mechanics, environments, and characters, which users can further modify. - AI-powered game generation faces criticism for potentially leading to an increase in low-quality and repetitive games. - Roblox will use player retention metrics to rank and feature AI-generated games, similar to its existing system. - The "Build" feature will enter public alpha testing on July 28 for verified users in New Zealand, with a global publishing option for older users. - Roblox is also developing AI agents for playtesting and analytics, alongside AI models for 3D asset and scene generation. Continue reading https://techcrunch.com/2026/07/16/roblox-launches-an-ai-powered-game-creation-feature-in-its-mobile-app/