1) Falling for what. The advertising rhetoric shows its obviously not for women specifically.
2) the societal double standard is that even if I wrote a book of similar type with opposite gender focus and specifically marketed it to men it would be considered sexist or I would be an "incel"
3) I'm not advocating for female incompetence. Are you projecting incompetence on women that homeschool and are mothers? Read about the wright brothers mother.