jespernissenseo on Nostr: SEO is not equal to GEO/AEO and here is why... Why? An LLM is not a search engine. ...
SEO is not equal to GEO/AEO and here is why...
Why? An LLM is not a search engine. Its a text generator.
It might USE a search engine as one of the ways it gets its training data. but ranking #1 in Google, does not automatically get you mentioned in LLM output..
If SEO is not equal to AEO, then there would have to be activities that you do, that makes no sense for SEO, but does for AEO..
Some of these are:
1. Unlinked mentions. This does little to nothing for your SEO, but means everything for AEO. The more places your brand is mentioned the better.
2. Chunking, or answering fanout queries. I have not seen in my tests, that adding fanout quieries to my text makes it perform any better in Google for the target keyword, from which the fanout queries where derived. But it most certainly does make the content more likely to appear in LLMs..
3. Being mentioned in listicles. This will improve your chance of being presented in the LLMs, even if there is no link to your website. Without a link, its of very little value for Google rankings. Listicles is not something I ever did before LLMs and AI overview was a thing...
What do you think, do you agree with me?
Published at
2026-08-29 13:50:33 CESTEvent JSON
{
"id": "6a867566bf8f90c3c2c4e4d9b544a0aea8378217180e6bb839482cc4da9a30e7",
"pubkey": "25b0f43c89c02d68e955f05c80bac947c7ff26342a21e200b09e7f25a66ccbd5",
"created_at": 1788004233,
"kind": 1,
"tags": [],
"content": "SEO is not equal to GEO/AEO and here is why...\n\nWhy? An LLM is not a search engine. Its a text generator.\n\nIt might USE a search engine as one of the ways it gets its training data. but ranking #1 in Google, does not automatically get you mentioned in LLM output..\n\nIf SEO is not equal to AEO, then there would have to be activities that you do, that makes no sense for SEO, but does for AEO..\n\nSome of these are:\n\n1. Unlinked mentions. This does little to nothing for your SEO, but means everything for AEO. The more places your brand is mentioned the better.\n2. Chunking, or answering fanout queries. I have not seen in my tests, that adding fanout quieries to my text makes it perform any better in Google for the target keyword, from which the fanout queries where derived. But it most certainly does make the content more likely to appear in LLMs..\n3. Being mentioned in listicles. This will improve your chance of being presented in the LLMs, even if there is no link to your website. Without a link, its of very little value for Google rankings. Listicles is not something I ever did before LLMs and AI overview was a thing...\n\nWhat do you think, do you agree with me?",
"sig": "07b799a1708bf47efdf4e671852b98ac057fbeabe9949420a7fe6b19b7d25bc0533c651b2b7f561dcfac8079ca4a11463be58b80e421e4b58a00c2e55fa758ea"
}
