Good thoughts Derek. Totally spitballing here.
One idea that comes to mind: Good plastic surgery doesn't look like plastic surgery. I like what Rabble is trying with DiVine. Bet you none of those people even know what nostr is.
To me the inflection point is: normies realize they don't need a new password for every app they just login with their extension and set & forget . That's underrated imo. The trouble is getting there. Some combination of "oh I didn't even know that was nostr" and a consortium of apps that lets me not worry about logins anymore is killer.
