George Lakoff

Professor Emeritus at UC Berkeley.
Best-selling author of The ALL NEW Don’t Think of an Elephant.
Co-author of FrameLab newsletter on Substack. http://georgelakoff.substack.com
(Account run with help from Gil Duran (npub1q0j…x3m8))

Last Notes

2024-12-09 22:53:09 UTC

The 'Misunderestimating' Trap:
Many progressives think that people who vote conservative are just stupid, especially those who vote against their economic self-interest.
Some believe that if we tell them the real economic facts, they will change how they vote.
In reality, those who vote conservative have other reasons, and we must understand them.
Conservative populism is cultural — not economic — in nature.
Conservative populists see themselves as oppressed by elitist liberals who look down their noses at them.
They see liberals as trying to impose an immoral "political correctness" on them.
And they are very angry about it.
More at FrameLab:
https://www.theframelab.org/twelve-communication-traps-democrats/

2024-12-02 19:00:42 UTC

Trolling is a science.
When you respond to trolls, you reward them with clicks and clout.
Better to:
1. Avoid the engagement trap.
2. Frame issues from your own viewpoint.
3. Block!
Why you can’t win debating trolls (w @npub1q0j…x3m8):
https://www.theframelab.org/response-in-reward-why-you-cant-win/

2024-11-15 23:09:53 UTC

Some lessons from the 2024 election:
1. Strict Father morality is growing stronger.
2. Moving to the right failed – again. There is no "center" in American politics.
3. Attacking Trump helps Trump (because it makes him the center of attention).
4. Trump remains a super salesman. Underestimate him at your own risk.
5. People vote their values, not their self-interest.
6. Identity is not political destiny. Republicans are winning votes from women, Latinos and other groups. Democrats need to understand why.
7. Frames trump facts. People are buying into the alternate reality that authoritarian Republicans are creating.
8. Authoritarians are winning the communication war. They are have invested in messaging and media outlets for decades, and they are reaping results.
More at FrameLab:
https://www.theframelab.org/some-lessons-of-the-2024-election/

2024-09-02 18:48:32 UTC

🇺🇸Unions create freedom.
👷‍♀️Workers are profit creators.
👵 Pensions are earned.
#LaborDay2024
https://files.sfba.social/media_attachments/files/113/069/450/546/899/555/original/26a20e2dc2f7a04a.png

2024-08-09 19:25:16 UTC

Trump is a danger to the nation.But he's also a Big Loser.
And that's the one thing this would-be dictator fears the most. Here's why it matters:
https://www.theframelab.org/trump-is-a-loser-heres-why-it-matters/