Michael Heredia

Building colombiamove.com — free marketplace and community for expats and locals in Colombia. Bitcoiner, expat, builder.

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Last Notes

2026-07-15 18:45:08 UTC

Ibagué es hoy mucho más que café y música. La ciudad se convirtió en hub logístico y tech real. Si buscas empleo aquí, necesitas leer esto: https://colombiamove.com/blog/empleos-ibague-comercio-logistica-remoto/

2026-07-15 15:15:09 UTC

I put together a Brixaz guide for reviews. Use it before you post so local buyers know what you offer and how to contact you.
https://brixaz.com/blog/earn-5-star-reviews-brixaz-services/?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-15 15:15:09 UTC

Buying a house in Colombia takes longer than it should because the market is fragmented across dozens of disconnected agents, notaries, and systems. We're building transparency and speed into real estate here. 🇨🇴
#Bogota #Colombia
https://www.jericocolombiarealestate.com/post/how-long-does-it-take-to-buy-a-house-in-colombia-1

2026-07-15 12:45:14 UTC

Montería genera más empleo en agroindustria que en servicios, pero el trabajo remoto cambió el juego. La guía que acabo de escribir te muestra dónde buscar y cómo conseguir clientes si eres prestador. https://colombiamove.com/blog/empleos-monteria-agroindustria-servicios-remoto/

2026-07-15 11:15:15 UTC

Post local services in Houston that actually get booked: pick the right category, write a title buyers search for, price it, and lock your service area.
https://brixaz.com/blog/local-services-houston/?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-15 10:15:02 UTC

Free 20-min audit: I read your missed calls, voicemails, and unanswered DMs, and write back a one-page deploy plan. No pitch deck, no monthly fee, no SaaS.
https://michaelheredia.com/audit/?utm_source=x&utm_medium=social&utm_campaign=audit_promo&utm_content=audit_v02

2026-07-15 09:15:08 UTC

The Flower Festival reminds me why I moved here—Medellín doesn't just grow flowers, it grows community. Every August, strangers become neighbors over parades and arepas. That's the real Colombian magic 🌺
#Medellin #Colombia
https://colombiaone.com/2026/07/14/medellin-2026-flower-festival/

2026-07-15 09:15:02 UTC

Realtor. Buyer submits a contact form at noon during your showing. AI sends a two-way text, collects budget and timeline, writes it to the CRM. By the time you're back in the car, you know if they're worth the callback.

2026-07-15 06:15:07 UTC

Villavicencio tiene la tasa de desempleo más baja de Colombia y nadie lo sabe. Te muestro los sectores que están contratando y cómo entrar sin caer en estafas. https://colombiamove.com/blog/empleos-villavicencio-agroindustria-servicios-remoto/

2026-07-15 03:15:07 UTC

I put together a Brixaz guide for safety. Use it before you post so local buyers know what you offer and how to contact you.
https://brixaz.com/blog/marketplace-safety-buyers-sellers-local-meetups/?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-15 03:15:07 UTC

Kiwibot's success proves what I've seen building Colombia Move: Colombia's real advantage isn't cheaper labor—it's talent that thinks differently. We're not copying Silicon Valley. We're solving problems for Latin America first. 🇨🇴
#Medellin #Colombia
https://colombiaone.com/2026/07/14/colombian-startups-redefining-entrepreneurship/

2026-07-14 22:16:46 UTC

AI should not handle the call where a patient is crying or a client is angry. It should catch the 11pm booking request, qualify the lead, answer the FAQ. Know the line. Hard handoffs are not failure — they're design.

2026-07-13 17:15:02 UTC

An AI receptionist should not try to close the sale. It should answer, qualify, and hand off. Every time I see one scripted to upsell, it confuses the caller and poisons the first impression. Keep the job small.

2026-07-13 16:15:03 UTC

The actual workflow: call comes in after hours, AI answers, asks three questions, drops a lead card into the CRM, texts the customer a confirmation. You open your phone at 7am and there's a qualified job waiting.

2026-07-13 12:15:08 UTC

Pereira tiene el desempleo más bajo de Colombia y los salarios remotos están subiendo. Si buscas trabajo o quieres mudarte, esto te interesa: https://colombiamove.com/blog/empleos-pereira-medio-tiempo-remoto/

2026-07-13 04:15:03 UTC

Stop paying for SaaS that almost solves your problem. The audit looks at your specific gap and writes a one-page plan to close it. Hand-deployed.
https://michaelheredia.com/audit/?utm_source=x&utm_medium=social&utm_campaign=audit_promo&utm_content=audit_v28

2026-07-13 02:15:03 UTC

Before I put AI on any phone line or booking form, I check one thing: can the owner show any client what the system collects and who sees it? If that answer takes more than two sentences, that's what we build first.

2026-07-12 09:15:07 UTC

After 5+ years here, the biggest shock wasn't the weather or neighborhoods—it was realizing most foreigners miss the real Medellín by staying in the same cafes. Go to a local market on Sunday. That's the city. 🇨🇴
#Colombia #LatinAmerica
https://colombiavibe.com/destinations-colombia/medellin-travel-guide/

2026-07-12 09:15:03 UTC

If you're still manually texting every new lead from your personal cell phone, you're not ready for an AI receptionist. Fix the basic follow-up process first. Automation without process just automates chaos.

2026-07-12 08:15:03 UTC

The workflow: website visitor fills the quote form at 2am. AI reads it, sends a personalized reply in under a minute, adds them to the CRM, flags urgent ones. You wake up to a sorted inbox, not a pile of cold leads.

2026-07-12 07:16:37 UTC

AI should not close your high-ticket clients. It can qualify, confirm, and follow up. But a premium bathroom remodel or a dental implant case needs a human voice. Use the AI to get you on the phone, not instead of it.

2026-07-12 05:15:10 UTC

The Canadian AI privacy checklist most owners skip: PIPEDA and Quebec's Law 25 both kick in before you turn on an AI receptionist, and there's a breach-notificat...
https://michaelheredia.com/blog/ai-privacy-checklist-canada/?utm_source=x&utm_medium=social&utm_campaign=blog_promo

2026-07-12 04:15:03 UTC

Abby Connect runs $99–$690 a month plus $2.99 a minute for overages. Over 24 months that math gets ugly fast. A custom AI receptionist you own outright doesn't send you an invoice every month.

2026-07-10 10:15:02 UTC

Small-business AI grows through trust. Trust grows when the scope is narrow, the limits are honest, and the outcome is obvious.

2026-07-09 09:15:09 UTC

After 5 years in Medellín, I can tell you the warmth here isn't marketing speak—it's real. Strangers invite you to family dinners, neighbors become friends, and yes, the weather helps. This city's hospitality edge is genuine 🇨🇴
#Colombia #LivingAbroad
https://www.travelandtourworld.com/news/article/sampholbd1x4/

2026-07-08 22:15:07 UTC

If the AI cannot hand a human the next action clearly, the conversation did not finish the job.

2026-07-08 15:15:13 UTC

I wrote goodcall alternative with no monthly fee: owned vs rented because most owners need clear deployment math before they need another AI demo.

2026-07-08 15:15:08 UTC

Foreign mortgage rates at 11-17% are brutal, but that's what happens when real estate data stays fragmented across dozens of unconnected brokers. Transparency kills inefficiency. We're building it differently in Medellín. 🇨🇴
#Colombia #LatinAmerica
https://thelatinvestor.com/blogs/news/colombia-foreigner

2026-07-08 12:15:08 UTC

Most renters in Medellín don't realize their building can block internet installations. I broke down exactly what to confirm before signing anything. https://colombiamove.com/blog/home-internet-installation-colombia-renters-guide/

2026-07-07 11:15:08 UTC

I put together a Brixaz guide for temporary work. Use it before you post so local buyers know what you offer and how to contact you.
https://brixaz.com/blog/temporary-work-near-me-short-term-help?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-07 03:15:08 UTC

I've been building in Medellín for 5 years and the real innovation isn't concentrated in major cities anymore—it's distributed across Colombia. Teams solving real problems in their regions outrun centralized thinking every time. That's how we're building Colombia Move.
https://colombiaone.com/2026/07/05/tourism-4-0-in-colombia-sustainable-traveltech/

2026-07-07 03:15:08 UTC

I put together a Brixaz guide for odd jobs. Use it before you post so local buyers know what you offer and how to contact you.
https://brixaz.com/blog/odd-jobs-near-me-task-listing?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-07 01:15:04 UTC

If you're still deciding: write down every call you missed this week and what each one was worth. That number tells you more than any comparison chart. Most owners run the math once and stop debating.

2026-07-06 06:15:07 UTC

Most used car seats here don't meet safety standards—but there's a checklist that takes 5 minutes. I broke down what actually matters before buying secondhand baby gear in Colombia: https://colombiamove.com/blog/buy-secondhand-baby-gear-colombia-safety-checks/

2026-07-06 01:15:06 UTC

Paying per minute for an answering service sounds cheap. Add up a busy month. Owning the workflow — your line, your AI, your booking link — pays back fast and never clocks out.

2026-07-05 22:16:58 UTC

New patient inquiry at 11pm — no auto-response sent. By morning they've booked with someone else. The intake form that didn't fire a follow-up text cost you that appointment.

2026-07-05 18:15:07 UTC

Most expats overpay notaries by 40% because they don't know the actual 2026 rates. I broke down exactly what you should pay and what signature authentication actually protects here: https://colombiamove.com/blog/colombia-notary-basics-renters-buyers-paperwork/

2026-07-05 16:15:04 UTC

I set these up by hand for small operators — salons, contractors, clinics. If your Spanish-speaking callers are hitting a dead English voicemail after hours, that's a solvable problem. Happy to walk through how it works.

2026-07-05 14:15:03 UTC

Don't use AI to close a high-ticket legal case. A custody client calling at midnight needs a human on the phone fast. The AI catches the call, qualifies it, books the consult. That's the right limit.

2026-07-04 22:18:22 UTC

AI should not handle complaints. It should not negotiate pricing. It should not replace the first real conversation with a high-value client. It should answer, collect the ask, and hand off clean.

2026-07-04 21:15:08 UTC

Bilingual AI receptionist that answers in Spanish or English, books the appointment, and logs the note. One-time cost, no per-minute meter running against you. I w...
https://michaelheredia.com/blog/bilingual-ai-receptionist/?utm_source=x&utm_medium=social&utm_campaign=blog_promo

2026-07-04 21:15:07 UTC

After 5 years in Medellín, I've watched Colombia shift from afterthought to destination for remote workers. The digital nomad visa changes everything—finally, there's legal clarity for people actually building lives here, not just passing through. 🇨🇴
https://www.rippling.com/blog/colombia-digital-nomad-visa

2026-07-04 20:15:02 UTC

Missed call at 9:43pm. AI sends a text back: 'Sorry we missed you — here's the booking link.' Customer picks a Saturday slot. Owner wakes up to a filled calendar before the first coffee.

2026-07-04 18:15:07 UTC

Most expats pick Medellín first. Big mistake. I've lived here 5+ years and ranked 6 cities by what actually matters — cost, safety, weather, vibe. Your perfect fit might surprise you. https://colombiamove.com/blog/best-cities-to-live-in-colombia-ranked-for-expats/

2026-07-04 13:15:04 UTC

Every time a call goes to voicemail after hours, you're doing free marketing for whoever answers. The 11pm missed call didn't disappear — it found a competitor with a system.

2026-07-04 10:15:04 UTC

I set these up by hand, one gym at a time. Not a platform subscription. If your evening calls are dying in voicemail and you want to know whether an AI phone agent makes sense for your size, I'm easy to reach.

2026-07-04 09:15:11 UTC

The best innovation happening in Colombian kitchens isn't fusion—it's abuela's recipe meeting someone willing to pay what it's actually worth. Seen this shift across the coast in just five years. 🍲
#Medellin #Colombia
https://investigacionesturisticas.ua.es/article/view/28562

2026-07-04 09:15:02 UTC

Vendors will pitch sentiment tracking, escalation trees, dynamic scripts. Ignore it. The owner who sees ROI fastest runs one workflow: after-hours call answered, tour slot booked, confirmation text sent. Start simple.

2026-07-04 05:15:08 UTC

Restaurant answering service is $200-450/mo for a human or about $8k once to own the AI outright. Ran the missed-call math and there's a real line where waiting...
https://michaelheredia.com/blog/restaurant-answering-service/?utm_source=x&utm_medium=social&utm_campaign=blog_promo

2026-07-04 04:15:02 UTC

The AI phone agent doesn't close memberships. It answers the call, books the tour slot, sends the confirmation text. The moment a prospect asks about pricing packages, that conversation belongs to your sales rep.

2026-07-03 23:15:08 UTC

I put together a Brixaz guide for new york. Use it before you post so local buyers know what you offer and how to contact you.
https://brixaz.com/blog/sell-furniture-new-york-local-guide?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-03 20:15:03 UTC

The case AGAINST hiring me:
You like recurring SaaS budgets that are easy to expense
You want a vendor with a roadmap committee, not an operator
You need 24/7 enterprise support
You want the safety of a 200-person account team
For all of these, hire a real consultancy or buy SaaS

2026-07-03 19:15:03 UTC

Telegram bot for a contractor managing multiple crews: each crew checks in via voice memo at start of day, agent summarizes location + scope + materials needed, sends to ops for the day's plan. How do your crews currently report status?

2026-07-03 17:15:03 UTC

Running a detailing shop, a cleaning service, or any repeat-visit business off a spreadsheet — at some point a busy week costs you a loyal customer you can't get back. The spreadsheet never reminds you.

2026-07-03 03:15:13 UTC

I read a lot of listings people post on Brixaz. Renters check rent, date, deposit, pets, and photos first, in that order.
https://brixaz.com/blog/apartment-listing-details-renters-check-first?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-03 03:15:07 UTC

Medellín's innovation ecosystem is real and it's moving fast. Built Colombia Move here because the talent, capital, and hunger to solve local problems exists. Ruta N getting 600+ people shows we're past the novelty phase—now it's about execution.
#Colombia #LivingAbroad
https://rutanmedellin.org/en/news/ruta-n-opened-its-doors-to-more-than-600-visitors-to-showcase-how-innovation-is-built-in-medell%C3%ADn

2026-07-02 17:45:08 UTC

I put together a Brixaz guide for tutoring. Use it before you post so local buyers know what you offer and how to contact you.
https://brixaz.com/blog/tutor-services-listing-template?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-02 15:15:10 UTC

Foreign investors are finally waking up to Colombia's real estate opportunity, but they're still navigating a fragmented mess of disconnected brokers and hidden listings. That's exactly why we built Colombia Move—to bring transparency to a market that desperately needs it 🇨🇴
https://www.jericocolombiarealestate.com/post/how-to-start-real-estate-investment-in-colombia-with-limited-budget

2026-07-02 13:15:04 UTC

The easiest way to spot a bad AI product: it makes the customer adapt to the software instead of adapting to the business.

2026-07-02 12:45:03 UTC

What 'white-glove' deployment actually means:
I read your current workflow before quoting
I sit on the phone with you while we test it
I make it work against your real booking system, not a sandbox
I stay on for 45 days post-launch
You can call me directly when something break...

2026-07-02 04:15:02 UTC

What I won't do for any client:
Deploy on top of a broken workflow
Sign a 12-month support retainer
Deploy enterprise-scale custom for a 500-person company (call a real consultancy)
Build a website chatbot widget (different shape, different toolchain)

2026-07-02 03:15:08 UTC

Medellín hitting 130th globally isn't the headline—it's that we're building real infrastructure now. Colombia Move exists because the foundations are finally here. Best Latin America for startups means founders like me can actually solve problems instead of fighting the ecos...
https://rutanmedellin.org/en/news/ruta-n-launches-startia-intelligence-an-artificial-intelligence-tool-to-understand-how-medell%C3%ADns-startup-ecosystem-is-growing

2026-07-02 02:15:03 UTC

Telegram bot for a solo attorney handling estate planning: client texts a question, agent classifies (existing client, new client, not your practice area), routes appropriately. What's your current process for distinguishing existing from new clients at first touch?

2026-07-02 01:45:09 UTC

I put together a Brixaz guide for free stuff. Use it before you post so local buyers know what you offer and how to contact you.
https://brixaz.com/blog/free-stuff-section-launch?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-02 01:15:03 UTC

The best local businesses already have demand. AI should help them capture and serve it, not distract them with tools.

2026-07-02 00:45:03 UTC

The truth about most AI receptionists in 2026:
The voice quality is good enough that most callers don't ask
The booking integration is the actual hard part
The conversation flow design takes longer than the AI training
The maintenance burden lands on whoever owns the code
Choo...

2026-07-01 23:45:10 UTC

Local Job Post Template for Hiring Fast
Michael, that's the post title verbatim — not allowed as the whole tweet. Here's a fresh one:
Hiring locally?
https://brixaz.com/blog/local-job-post-template?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-01 09:15:07 UTC

People keep discovering Colombia as a budget destination, but what they don't realize is you're getting world-class quality of life at those prices. The food alone—fresh arepas, coffee that ruins you for everywhere else—makes it invaluable. 🇨🇴
#Bogota #Colombia
https://www.indietraveller.co/top-cheap-places-to-travel/

2026-07-01 07:45:09 UTC

I put together a Brixaz guide for cleaning. Use it before you post so local buyers know what you offer and how to contact you.
https://brixaz.com/blog/cleaning-service-listing-template?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-07-01 04:15:03 UTC

The workflow-tells-you-no mistake:
You know the current process is broken
You hire me to 'fix it with AI'
The AI surfaces the brokenness faster
You're frustrated at the AI, not the workflow
Fix the workflow first

2026-07-01 03:45:03 UTC

AI receptionist for a dental clinic: caller asks about an appointment, agent checks the schedule, offers next available, confirms via SMS, sends pre-appointment paperwork. What's the appointment type your team most often has to call back for?

2026-07-01 02:15:02 UTC

Discord agent for a multi-client agency: client request comes in, agent matches to the right account manager based on workload + expertise, auto-creates the ticket. Where does work currently get assigned to the wrong person at your agency?

2026-07-01 01:15:03 UTC

A good AI receptionist needs boundaries more than personality. Know what to answer, what to collect, and when to hand off.

2026-06-30 23:15:03 UTC

If your AI vendor cannot explain what happens when the agent is wrong, they are selling a demo, not an operation.

2026-06-30 21:15:07 UTC

After 5 years in Medellín, I can tell you $1,127/month is realistic if you're intentional. The real question: are you living *in* Colombia or just *in* Medellín passing through? That mindset shift changes everything 🇨🇴
#Colombia #ExpatLife
https://www.townleap.com/cost-of-living/medellin

2026-06-30 20:15:03 UTC

Med spa post-treatment follow-up: agent texts 48 hours post-treatment, 'how are you feeling', flags any concerns to your team, books the next appointment if everything's normal. What does your current follow-up process miss most often?

2026-06-30 19:45:10 UTC

Brixaz tip: I list services daily and the ones that get messaged all share a structure.
https://brixaz.com/blog/local-services-listing-template?utm_source=x&utm_medium=social&utm_campaign=bz_blog_promo

2026-06-30 19:15:02 UTC

The gap is not model intelligence anymore. The gap is getting the thing wired into the messy way the business actually runs.

2026-06-30 18:45:03 UTC

Common AI deployment mistakes:
Automating the wrong workflow first (the 'interesting' one, not the painful one)
Skipping the workflow audit
Not defining 'success' in advance
Deploying on top of broken processes
Removing the human handoff entirely

2026-06-30 18:15:07 UTC

We built Colombia Move's marketplace here in Medellín. Now we're bringing it to the US because middlemen are killing local economies. Read why Brixaz is different. https://colombiamove.com/blog/introducing-brixaz-us-marketplace-gigs-services/

2026-06-30 17:15:03 UTC

AI adoption in small business will be won by installers, not explainers.

2026-06-30 14:45:50 UTC

Contractors: the 9pm call went to your competitor, not voicemail. AI receptionist answers, logs the job details, texts you. That's it. Not the demo. That one missed call.
Want an AI helper doing this in your business? DMs open.
https://www.ringcentral.com/ai-receptionist.html

2026-06-30 09:15:10 UTC

After 5 years in Medellín, I've learned more about Colombian culture in Mercado del Río on a Saturday morning than anywhere else—the vendors become your friends, the food tells you who people actually are, and suddenly you're invited to real gatherings 🥘
https://colombiaone.com/2026/06/29/foreigners-integrate-colombian-culture-weekend-routines/

2026-06-30 04:45:16 UTC

I wrote up the AI answering service setup for law firms. The bit that surprised me: live services run $235-$1,000+/mo forever, but owning it outright is $...
https://michaelheredia.com/blog/ai-answering-service-for-law-firms/?utm_source=x&utm_medium=social&utm_campaign=blog_promo

2026-06-29 22:45:02 UTC

What 'you own the deployment' actually means:
Source code in your repo
API keys in your accounts
Hosted on your infrastructure (Cloudflare, your server)
Customer data in your database
You can hire any developer to modify it
You can stop paying me and it keeps running

2026-06-29 18:45:03 UTC

What 8k for an AI receptionist actually buys you:
~30-40 hours of scoping, conversation flow design, integration
Custom voice (not a vendor template)
Tied to your booking system, not a generic API
2-week deployment timeline
45 days of direct support post-launch
You own the cod...

2026-06-29 09:45:10 UTC

Stop missing storm jobs because you're 30 feet up on a ladder. I built an AI answering service for roofers that catches the after-hours calls, books inspect...
https://michaelheredia.com/blog/ai-answering-service-for-roofers/?utm_source=x&utm_medium=social&utm_campaign=blog_promo

2026-06-29 05:45:03 UTC

Most contractor owners think they need better marketing. They actually need faster response systems.

2026-06-29 01:15:03 UTC

AI agents should be sold on outcomes, not novelty: answered calls, booked appointments, cleaner intake, faster follow-up.

2026-06-28 22:45:03 UTC

Things AI receptionists still do badly:
Open-ended consultative conversations
Reading emotional context for high-stakes situations
Custom one-off requests with no template
Anything legally sensitive without provider sign-off

2026-06-28 20:15:03 UTC

Personal use: bot watches for 'I should reach out to ___' in my voice notes and surfaces them every Friday. 80% I follow through. Used to be 0%.

2026-06-28 19:15:03 UTC

If your business misses calls, you do not have a marketing problem first. You have a capture problem.

2026-06-28 07:15:02 UTC

AI didn't make your missed-call problem. It just made ignoring it inexcusable. The phone has been ringing past close for years. The difference now is you can actually catch it for less than a part-time hire.

2026-06-28 06:15:07 UTC

Most people waste money on Guatapé tours when Río Claro is half the price and twice as good. I ranked 10 day trips so you don't have to learn this the hard way. https://colombiamove.com/blog/best-day-trips-from-medellin/

2026-06-28 05:45:03 UTC

The difference between a slow month and a strong month for many restoration company businesses is literally just response speed.

2026-06-28 00:15:09 UTC

Most expats pick Medellín or Cartagena based on a Instagram photo. I broke down the real costs, weather, and safety trade-offs so you don't waste months in the wrong city. https://colombiamove.com/blog/medellin-vs-cartagena-for-expats/

2026-06-27 21:15:06 UTC

After 5 years in Medellín, I've watched rental prices climb but they're still reasonable if you know where to look. The real cost of living here isn't rent—it's making the mistake of comparing your Colombia life to your US one 🇨🇴
#Colombia #ExpatLife
https://geogringo.com/moving-to-colombia-from-the-us-2026/

2026-06-27 19:15:04 UTC

Voice AI answering the phone stopped being impressive. The part most businesses still skip: the follow-up call 24 hours later with the answer they promised. That callback is where the trust gets built, and almost no one automates it.

2026-06-27 16:45:03 UTC

Real cost of voicemail callbacks:
85% of business voicemails get hung up on
Of those who leave one, 70% never get called back fast enough
Effective lost rate per voicemail: 95%+
This is the gap AI fills

2026-06-26 20:15:03 UTC

Telegram bot for personal use: send it any link, voice-note your one sentence on why it matters, retrieve later by topic. That's my whole bookmark system.