jakewoodhouse
Jake Woodhouse

Observations on capital allocation.

Markets • Business • Bitcoin

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Last Notes

2026-08-27 12:27:51 CEST

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Luke focus on what works for you, sir
Especially being a parent for the second time around, that’s huge, the time you get to spend with your child is irreplaceable
You’ll know which direction to take when you’re ready, we can’t be right all the time, and the reality of the world inevitably takes its toll sometimes
Rest up. Take a breath. The next chapter is ready and waiting for when you are.
Great progress, good hustle
Cheers to more Bitcoin Babies 🙏🏻

2026-08-23 13:44:39 CEST

Should We Live Here? (JWP133)
Every time I travel somewhere beautiful, the same question shows up within 48 hours: should we live here? This episode isn't really about Bali. It's about what that recurring pattern actually reveals.
In this episode, I get into:
- Why travel gives you perspective, not just a better holiday, and how it quietly rewires what you assume is "normal"
- The real story of a retired Australian couple I met who built their dream villa in Bali sixteen years ago, and what happened to the view they thought they'd always have
- Why optionality was never meant to be the destination, and what it's actually supposed to buy you
- The line that reframed the whole episode for me: a choice you never make isn't wealth, it's just deferred decision-making with better financing
- Where my family and I are actually heading next, and why the decision is deliberately undramatic
This one ties together the last two episodes on capital and cash flow, and lands on a question I'm still sitting with: at what point does keeping your options open stop being freedom, and start being the thing stopping you from building the life you actually want?
https://v.nostr.build/6H5xQeEvyqeeYTXMM7LJzq.mp4

2026-08-16 15:01:45 CEST

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I’d love to see your presentation Rev
So do share when you’ve done it
🙏🏻

2026-08-16 14:13:58 CEST

Cash Flow Funds Optionality (JWP 132)
In this episode I break down how a tweet about cash flow, ended up explaining a mistake almost every investor makes on the way up, and only notices on the way down.
Learn why cash flow isn't just boring income sitting in the background, it's what buys you the ability to wait.
I walk through two people with identical net worth but completely different financial lives depending on whether their cash reserve is a reservoir or a stream, why yield looked stupid to me during the bull run and stopped looking stupid the moment Bitcoin fell 60%, and a real story about a holiday with my wife that felt free at the time and expensive in hindsight, plus the pushback from her that reframed how I think about funding lifestyle from cash flow instead of chipping into the capital stack.
I also get into why I stopped asking "how do I maximise my returns" and started asking "how do I maximise my ability to stay in the game."
So I ask you: what would change in your financial life if you stopped measuring it by what you own, and started measuring it by what it produces?
https://v.nostr.build/Iy1Jh9GTIVMlTWGbUf9XY8.mp4

2026-08-12 06:24:31 CEST

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@nprofile…28p9 - thanks for sharing your story with me and helping me see this insight on capital

2026-08-11 14:08:34 CEST

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What Is Capital? (JWP131)
What if the biggest capital allocation decision you make today has nothing to do with money?
This week I sit with a moment of total overwhelm, homeschooling, business, investing, all at once, and the workout that pulled me out of it. That leads back to a conversation with Rev Hodl, whose homestead runs on nine interconnected forms of capital, not just financial ones.
We get into why time is a flow you can't bank, why attention is the real scarce resource, and how a single hour, a walk, a workout, reading with your kids, can build several forms of capital simultaneously.
I also talk about extraction: how chasing one account (money, status, output) can quietly drain another, and why that's closer to a definition of burnout than most people realise.
So: where will your next hour be most productive?
Ps - sorry show notes didn't post with the ep again...
#nevent1q…h7p5

2026-08-11 14:06:47 CEST

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So far we didn't make any progress no

2026-08-11 14:04:26 CEST

https://v.nostr.build/KWkxlZqQD9m7niC4iNFF8P.mp4

2026-08-05 04:28:15 CEST

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Sounds very sensible. Crazy times.

2026-08-04 12:30:16 CEST

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Thanks Suzzy for tuning in
Yeah I totally agree, it's a great way to dig into a sophisticated subject

2026-08-03 02:43:12 CEST

Dad, what's a Sixpence? (JWP130)
This episode starts with my six-year-old walking up to me one afternoon and asking, "Dad, what's a sixpence?" I follow that question all the way down.
I dig into the 400-year life of the sixpence, a British coin quietly debased over decades until there was no silver left in it at all, and finally withdrawn in 1980, largely without anyone noticing while it happened. From there I get into what debasement actually looks like in real time, why every generation assumes the money it grows up with is permanent, and why being a good capital allocator means being a student of change as much as a student of markets.
Also covered: the books that have shaped how I think about money (Menger, Lynn Alden, Saifedean Ammous), where Bitcoin fits into this story without being the whole story, and the question I've been sitting with since that conversation: what do I own today that feels permanent, but probably isn't?
https://v.nostr.build/rvd1rJYLkH3c92jn.mp4

2026-07-31 05:59:18 CEST

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Yeah it's brutal reading isn't it

2026-07-31 05:56:42 CEST

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Fuck
I am so sorry to hear this
Not that words make any difference
But heart goes out

2026-07-26 05:07:31 CEST

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Not sure why the show notes didn't post as well... @nprofile…qmtk
I Asked Bitcoin To Do Too Much (JWP 129)
Between 2023 and 2025, my Bitcoin position grew so fast I thought I'd solved the wealth problem. Then the market turned, hard and fast, and I found out exactly what I'd built.
Turns out I was asking one asset to be four things at once: my growth, my income, my emergency fund, and my peace of mind. When volatility hit, all four failed together.
In this episode I walk through what actually happened (the renovation, the forced selling, the hardest six months of my marriage) and the framework I'm now using instead: every dollar needs one job, not four.
Growth: Purchasing power over the long run.
Income: Money through the front door, however you make it.
Optionality: Cash and available capital, your buffer to survive and act.
Stability: The base layer you never sell, the thing that lets you sleep.
The mistake wasn't buying Bitcoin. It was the architecture.
If you want to try the exercise: write down everything you own, and one sentence next to each, what job is this actually doing for you. If you can't answer it, you've found the weakest part of your portfolio.
#nevent1q…yk9n

2026-07-26 04:40:34 CEST

https://v.nostr.build/XLb13QQ5tSfTIjbv.mp4

2026-07-12 06:03:27 CEST

Help pls
My wife is building a health app that’s genuinely private — the kind where the company literally cannot read your data. Not “we promise not to look.” Can’t.
It synthesises your genetics, labs and biomarkers into personalised health guidance, using confidential computing (Maple AI / OpenSecret-style).
She’s hiring a developer with real experience in encryption, secure enclaves, or confidential-compute systems. Non-technical founder, paid work, not a co-founder search.
If that’s you — or you know them — reply or DM 🙏

2026-07-05 09:30:45 CEST

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Haha
Obsidian is the name of a note taking app as well
But the real thing probably much better 😅

2026-07-05 09:30:16 CEST

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The export function, given only md files I think is nice protection even if not open source

2026-07-05 09:29:47 CEST

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So cool David. Will need to spend some time aghast digging around in Git to understand that
Appreciate you sharing!

2026-07-05 09:28:39 CEST

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Nice. It’s the compounding nature of it that I like the sound of, in a way that’s much easier to export (should you ever need to)

2026-07-05 00:30:55 CEST

For some reason I can’t see my latest podcast ep that I published on @nprofile…84wy via @nprofile…pj6n mobile app
But it’s working on desktop…
Any tips?

2026-07-05 00:30:09 CEST

Anyone use Obsidian?
Been working on a new product, for personal use, and long term wealth strategy
Think a family office style knowledge base to pass down to the next generation
Something I wish I could have accessed when my dad died
Accrued intellectual capital
It needs to outlast AI models, laptop provider, Gsheets etc
Be private
And the .md file format seems to work very well for this use case
Text files so easy to manage
Will contain investment notes, ROI, mistakes, balance sheet etc
Appreciate any feedback if Obsidian has any pro/con
🙏🏻

2026-07-04 10:54:18 CEST

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Guilty of not paying enough attention to this development
Taking a closer look now

2026-07-04 09:16:49 CEST

The Market Intelligence Report: Version 1 (JWP128)
Early release for all my Nostr friends...
A few weeks ago I sent an early version of my business to 44 people I trust. My main aim: tell me why it wouldn't work. Well over twenty replied. One even told me to get a job. All of it was valuable. What I didn't realise at the time was that I was accidentally building a market intelligence database. This process has fundamentally changed how I think about building Bitcoin Custody Architect.
In this episode I share Version 1 of that report.
What you'll hear:
- Why one opinion is interesting but five independent people saying the same thing is evidence
- How the market moved me from sovereignty to recovery, and from documentation to confidence
- Why multiple people independently pointed me toward financial advisers as a distribution channel I never asked about
- Why the annual review is now part of the core offer, not an afterthought
- Why stories teach better than specifications ever will
- And the biggest lesson from all of it — which had nothing to do with Bitcoin
This is Version 1. I expect it to look very different by Version 10. That's the whole point.
If you have a custody story, a recovery experience, an inheritance challenge, or a mistake you learned from, I'd genuinely love to hear from you. Every conversation improves the next version of this report.
Head to jakewoodhouse.io/bca
https://v.nostr.build/dh0B0Z2TQ5G9cF8X.mp4

2026-07-03 12:38:42 CEST

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Hope you guys are ok! Sending all the best

2026-07-01 05:42:02 CEST

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Haha I'm doing one right now. Can't be fucked with the assault bike at the end but that's the absolute key

2026-07-01 05:41:40 CEST

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This is a great vibe. One of the hardest things is holding one's performance, focus, and intention to a level of excellence
Good reminder: keep at it

2026-07-01 05:41:07 CEST

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Long live the 58K gang!

2026-07-01 05:39:27 CEST

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Thanks Paul. Always really interesting to hear which podcasts you enjoy and you're viewing them. Really appreciate you getting involved and yeah I quite agree. What a brave new world

2026-07-01 05:38:31 CEST

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Amen
March to your own beat
As much as you can
And when it falters, recognise it, recalibrate, and go again

2026-06-30 02:00:54 CEST

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Meant to share this on Nostr last week, but it got missed
#nevent1q…kyxr

2026-06-30 00:22:20 CEST

Could You Recover Your Bitcoin Without Your Provider? (JWP127)
I asked Bitcoin Twitter a simple question this week: if you own meaningful Bitcoin, which worries you more, a 50% price drop, or losing access to it?
Almost everyone said losing access. The thread is worth reading: https://x.com/jakewoodhouseio/status/2069199376166301735
One reply put it simply: a 50% drop means you've lost half. Losing access means you've lost it all.
That's what this episode is about.
I recently reviewed one of my own Bitcoin setups and found a gap. A vault I'd created that wasn't properly documented; specifically the derivation path required to rebuild it independently if my provider disappeared. I've been doing this for over a decade and still found a problem.
That's a provider dependency: when your recovery process depends on a specific company, software, or service remaining available.
In this episode I cover what that actually means in practice: a friend's Sparrow update prompt and why pausing before clicking yes was the right instinct; the AUSTRAC Travel Rule coming into effect in Australia on 1 July 2026; a Ledger that died inside a 2-of-3 multisig and turned it into a 2-of-2 overnight; and the questions every Bitcoiner should be able to answer about their own setup right now.
Self-custody is not a destination. It's a process.
If your family cannot recover your Bitcoin without you, you have a Bitcoin dependency. If you cannot recover your Bitcoin without your provider, you have a provider dependency. Both are worth solving.
jakewoodhouse.io/bca
https://v.nostr.build/QxaoYXjuxUVtnMj0.mp4

2026-06-27 08:06:30 CEST

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Cool!
Good luck

2026-06-20 23:49:39 CEST

Putting yourself out there, with ideas, your voice, new concepts, comes at a cost
Peoples opinion
Projection
Some of it is very helpful
Some of it is very unhelpful
Sifting through the emotion, and trying to listen for the real signal, is one of the hardest parts of it
To trying!
To failing!
To trying again!
🙏🏻

2026-06-19 22:42:39 CEST

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My wife and I have been asking this question as well
Current vibe:
- waaaaaay to early to know if actually safe from a longevity perspective
- if it looks to good to be true it probably is
- why take the risk?

2026-06-19 05:47:25 CEST

Could Your Family Recover Your Bitcoin Without You? (JWP126)
Most people who hear that question feel something shift. Because the honest answer is no. Or maybe. Or they haven't really thought about it.
In this episode I introduce the concept of Bitcoin Dependency, and why it's the most under-examined risk in every serious Bitcoin holder's life. If your family cannot recover your Bitcoin without you, you do not have a Bitcoin custody plan. You have a Bitcoin dependency.
I also share the personal story that shapes everything about how I think about this, my father dying suddenly when I was twenty, and seventeen years of figuring out what to do with inherited capital without a roadmap left behind. That experience is the foundation of what I now build for clients: a Family Bitcoin Plan.
If you're holding meaningful Bitcoin, have a family, and haven't built a plan around your custody yet; this episode is for you.
Book a free 30-minute discovery call: jakewoodhouse.io/bca
USD $4,444 fixed fee. Everything included. Annual review available at USD $1,111/year. Not every application is accepted.
https://v.nostr.build/pD3FObjTwSt9h87n.mp4

2026-06-18 13:19:14 CEST

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Principles of economics
If I remember correctly

2026-06-18 02:23:27 CEST

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Great question
And precisely the kind of bespoke problem that any Bitcoin holder has to solve
An idea: you could create your Family Bitcoin Plan, the physical version, and store it with someone or somewhere, only to be released with a death certificate
There will be a number of decent solutions

2026-06-18 02:21:35 CEST

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I really enjoyed his economics book
Check that out as well

2026-06-17 13:03:49 CEST

Could your family recover your Bitcoin without you?
Most Bitcoin holders have spent years learning why, how, and when to buy Bitcoin.
Far fewer have spent time preparing their family to recover it if they are no longer there.
If your loved ones cannot recover your Bitcoin without you, your Bitcoin depends on you.
That's what I call a Bitcoin dependency.
You are:
• The password manager
• The recovery procedure
• The documentation
• The inheritance plan
• The technical expert
Remove you, and the system may fail.
I believe Bitcoin Custody Architecture is a critical piece of the puzzle for Bitcoin holders looking to build a Family Bitcoin Plan covering:
• Custody
• Recovery
• Inheritance
• Family preparedness
If you'd like to learn more, click the link in my bio.

2026-06-13 12:06:54 CEST

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Saifedean makes this point very well also
Was a real penny drop moment for me
The key characteristic of money

2026-06-07 12:07:28 CEST

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Yeah looks great

2026-06-07 12:07:13 CEST

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Well this looks very cool

2026-06-05 12:24:00 CEST

The proof window I had for the AI Assessment I developed has closed
Data to follow soon
In short: I wont be continuing with it in the current guise

2026-06-02 03:39:00 CEST

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Thanks Paul! Yeah it’s so fascinating what is happening
All around us the business world is rapidly changing

2026-05-26 14:06:24 CEST

I have a sneaky feeling I am going to launch a bitcoin related offering soon
Can't resist it
All because of an inquisitive Uber driver the other night

2026-05-25 12:08:20 CEST

Behind the Scenes: Using AI to Build a Real Business in Real Time (JWP125)
Most people using AI are re-writing emails or summarising documents. That's fine. But this episode is about something different — using Claude as a daily operational co-pilot to actually build things.
Over the last week and a half I built two separate marketing funnels from scratch. One organic, one paid. Different audiences, different entry points, different conversion paths. I'm not a software developer. I'm a podcast host running a productised consulting business from Byron Bay, whilst homeschooling three kids.
Every time I hit a wall — a WordPress setting I didn't understand, a DNS record I was terrified to touch, a ConvertKit automation I couldn't figure out, a Linkedin Ad setting I didn't understand — I took a screenshot, sent it to Claude, and got unstuck in minutes.
That's the episode. Not theory. Not a tutorial. What this actually looks like in practice.
What's covered:
- The two-funnel structure: organic (podcast + Apollo cold email → lead magnet → nurture sequence) and paid (LinkedIn ads → dedicated landing page → free discovery call)
- The "screenshot workflow" — the simplest way to use AI when you're stuck in an unfamiliar tool
- Building a lead magnet page in WordPress with no prior experience
- Creating a five-email nurture sequence in ConvertKit, including the automation logic
- The DNS records moment — being told exactly which one not to touch, and why
- Designing ad creative in Canva, setting up audience targeting, and building the landing page for paid traffic
- Why the master thread / sub-thread / project file structure makes every prompt more powerful
Links:
- Download the free AI self-assessment: https://jakewoodhouse.io/self-assessment
- Book your AI Assessment ($999, Report-Pays-For-Itself guarantee): https://jakewoodhouse.io/ai-assessment
https://v.nostr.build/XlRsDZzaCHcV9fFk.mp4

2026-05-18 11:31:39 CEST

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Let me know what you come up with
I am particularly interested in where AI ideas meet reality
Every use case is a good insight

2026-05-18 09:14:48 CEST

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I am going to start releasing episodes early no Nostr
Pls reach out if anyone has any questions
#nevent1q…lekl

2026-05-18 08:53:26 CEST

I Ran My $999 AI Assessment On Myself — Here's What I'm Doing (JWP124)
I sell a $999 AI Assessment to Australian small businesses. Last Thursday I ran it on my own business — same call, same interview questions, same Claude prompt, same Gamma report, no shortcuts.
The report told me to do something I hadn't seriously considered: cold email outreach to Australian accountants using a tool called Apollo, with my own self-assessment PDF as the proof piece. Something that wasn't even on my radar a week ago, just this morning at 9am, fired out it's first batch of 10 emails.
Honest point: I don't know if it works. Two weeks left in the proof window to find out!
The entire report — the exact PDF a paying client receives — is linked below.
Read the self-assessment: https://drive.google.com/file/d/1GJqgmEkLwV5Wbb8o_iMTVfuUj4iY5kaV/view?usp=drive_link
Book an AI Assessment: jakewoodhouse.io/ai-assessment
Timestamps
00:00 — Ran the product on myself last Thursday
01:30 — The product: $999, 20-min call, 48hr bespoke PDF, Report-Pays-For-Itself guarantee
06:00 — Did the interview on WhatsApp in the car, on the way to pick up my daughter
08:00 — Four pain points the report flagged
11:30 — The recommendation I didn't see coming: Apollo + Claude
12:30 — Why standard hourly-rate maths doesn't fit a productised service
16:00 — Building Apollo Friday/Saturday: 3,346 verified accountants, three-touch sequence
17:30 — Monday 9am: first 10 emails out. One I sent twice by mistake.
19:30 — Honest uncertainty: I don't know if any convert
22:00 — Why pay $999 if the PDF is free? Template is the format. Product is the bespoke version for your business.
27:00 — Ideas have never been cheaper. Execution has never been more important.
28:00 — "You've got to do paid ads" — what if you're amplifying the wrong thing?
https://v.nostr.build/Nu2voAeKgKPULZbX.mp4

2026-05-15 12:59:24 CEST

Mike Tyson: "Everyone has a plan until they get punched in the mouth."
What I feel like vs 12 months ago
Bear market a humbling process

2026-05-15 04:07:53 CEST

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I do t know fo that guy. This chat is more around permaculture
And @nprofile…97ql has a nice twist of his own

2026-05-14 04:26:04 CEST

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Bingo
Time & cost compacting at the same moment…

2026-05-14 04:25:37 CEST

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Great points
And hat is actually real? We will have to wait and see. Lots of people upset about it

2026-05-13 11:17:48 CEST

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Australia has some great Bitcoiners I totally agree
Hard place to justify setting up longer term given latest tax rise announcements

2026-05-13 11:14:09 CEST

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Wha does it make you think?

2026-05-12 00:35:54 CEST

The Pool Workflow: What AI Just Made Possible for Local Business (JWP 123)
A friend mentioned a story to me last week.
Somewhere in suburban Texas, a pool builder has allegedly built an autonomous AI agent that scans satellite imagery for affluent homes without pools, renders a luxury pool into the actual backyard, estimates the build cost, and mails a personalised postcard with a QR code. No human in the loop. Tens of thousands of homes. Inbound qualified leads.
I haven't independently verified the operator. What I have verified is that every component of the workflow is real, accessible, and being discussed openly across Reddit, LinkedIn, and the AI builder community. And the deeper insight — the one that actually matters — is that AI has just collapsed the cost of hyper-personalised outbound marketing by four to five orders of magnitude. For the first time in marketing history, this kind of campaign is economically viable for local-service businesses.
In this episode I walk through the workflow step by step, dig into the unit economics, name the ethical pushback, and pull it into what it means for Australian small business owners — landscapers, fencers, solar installers, granny flat builders, kitchen renovators. Someone is going to do this in your industry in 2026. The only question is who.
Chapters:
0:00 — Intro
0:55 — A phone call with a technical friend
1:50 — What's allegedly happening: the pool workflow
3:30 — How it actually works: the tech stack
6:00 — Why I haven't verified the operator (and why it doesn't matter)
6:55 — The unit economics — traditional CAC vs AI-powered outbound
9:50 — The real unlock: pre-AI vs post-AI cost maths
10:45 — Where else this applies (solar, landscaping, granny flats, kitchens)
13:15 — The surveillance question
15:50 — What this means for your business
20:00 — The AI Assessment — what's actually in it
21:15 — Why incentives inside large companies will hold them back
25:30 — Why solo operators are about to become more viable
27:55 — Wrap
Resources & references:
Reddit — Someone built an OpenClaw agent that sells pools on autopilot (r/GenAI4all): https://www.reddit.com/r/GenAI4all/comments/1spxp9g/someone_built_an_openclaw_agent_that_sells_pools/
Reddit — Tearing down OpenClaw sales bots (deeper technical teardown, r/openclaw): https://www.reddit.com/r/openclaw/comments/1skze1w/tearing_down_openclaw_sales_bots_from_scraping/
LinkedIn — Charly Wargnier on the workflow: https://www.linkedin.com/posts/charlywargnier_this-guy-litterally-uses-openclaw-to-sell-activity-7449478233202475008-HIt9
LinkedIn — Warren Jolly on the CAC economics: https://www.linkedin.com/posts/warrenjolly_as-a-marketer-this-is-one-of-the-best-uses-activity-7450187118213160960-qFVb
YouTube — OpenClaw AI agent explainer: https://www.youtube.com/watch?v=PlrwKgH8bXE
OpenClaw GitHub: https://github.com/openclaw/openclaw
Get an AI Assessment for your business:
If you're a small business owner and you're thinking "this is exactly the kind of thing I should be exploring but I have no idea where to start" — that's what the AI Assessment is for.
$999 AUD. A 20-minute call. A bespoke PDF report within 48 hours identifying the highest-leverage AI opportunities specific to your business — both quick wins and longer-term builds like the one in this episode. Report-Pays-For-Itself guarantee: if the monthly ROI identified doesn't exceed $999, full refund.
Three slots per week.
👉 jakewoodhouse.io/ai-assessment
Connect:
Website: jakewoodhouse.io
X / Twitter: @jakewoodhouseio
LinkedIn: Jake Woodhouse
YouTube: @jakewoodhouseio
Instagram: @jakewoodhouseio
Email: [email protected]
If you've seen a workflow like this being applied to a different industry — landscaping, solar, fencing, granny flats, anywhere — I'd love to hear from you. Reach out on any of the channels above.
https://v.nostr.build/hSCia3ViG3oVpkXK.mp4

2026-05-07 11:35:28 CEST

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Thanks for the support!
It’s a fascinating time to be trialing new things

2026-05-07 11:34:50 CEST

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Glad you enjoyed it!
It’s all so new, how people interpret things is so interesting to me
Look forward to learning more

2026-05-05 22:29:44 CEST

The AI Stack I'm Running From Home With Three Kids and No Team (JWP 122)
Three months ago, at 4am, my net worth had just halved. Bitcoin had crashed and I'd been heavily exposed. Three kids asleep upstairs, wife asleep. I sat at the laptop and typed one question into ChatGPT: how do I make money?
That rabbit hole became the AI Assessment business I now run, and it became this episode.
This is the actual workflow. The system I copied from my wife. The verification layer that handles AI hallucination. The exact stack producing this podcast — and why I cancelled Buffer this morning. Why the next decade of business building looks nothing like the last one. And the real numbers from real clients: Pete the chartered accountant, $17,400 a month found in a 20-minute call. Mat the landscaper, $1,500 a month sitting in his invoicing alone.
If you run an Australian business and you've known for a while that AI matters but haven't really started — this is for you.
Chapters
00:00 — Welcome
00:33 — 4am, three kids asleep, one question
02:15 — Who this is for
02:35 — Why February changed everything
04:35 — The system I copied from my wife
07:30 — The verification layer (AI hallucinates)
09:45 — The founder journey at 10x speed (vs Entrepreneur First)
12:00 — Rod Bishop: solo founder, no CTO, no VC
13:10 — Why bespoke beats generic
15:30 — Sam's boxing gym
17:30 — The Johnny lighting story
19:00 — The stack (Dale asked)
23:00 — Why organic content first
26:30 — What this means for you (Pete and Mat)
28:30 — Outro
Resources mentioned
AI Assessment: jakewoodhouse.io/ai-assessment
Tools: Claude, ChatGPT, Perplexity, Riverside, Opus Clip, Higgsfield AI, Gamma
Books: Zero to One by Peter Thiel; The Hard Thing About Hard Things by Ben Horowitz
Entrepreneur First (talent-first accelerator)
Previous episode with Rod Bishop on the Jake Woodhouse Podcast
Call to action
If you run an Australian small business and want clarity on what AI could actually do for you — book an AI Assessment at jakewoodhouse.io/ai-assessment. 20-minute call. Bespoke report in 48 hours. $999 with a guarantee it pays for itself in month one. If it doesn't, full refund.
https://v.nostr.build/LeFY6I7k5FoMxiYP.mp4

2026-05-05 22:22:20 CEST

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Love this
@nprofile…37sh
Always keen to try new things
💪🏻

2026-05-03 08:42:30 CEST

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Not yet out of the woods
Worst likely behind us

2026-04-30 05:54:58 CEST

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For all of 2025 I had a team working with me, Mike and Pat
I’ve also done it myself through various iterations
Point is I know the pain point of podcast production and publishing very well
The AI tools can now curate and coach automate most of the steps
What once took 2 to 4 hours will now be done in 15 minutes
It needs the right prompts
And approval
It it’s a huge compression of time with the same quality output
Another way of looking at it: as a solo entrepreneur you can now achieve a larger reach with the same inputs

2026-04-29 13:20:00 CEST

Building myself a workflow that will compress the time it used to take a producer and editor of my podcast by 10x
All due to AI

2026-04-28 07:25:01 CEST

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Sorry I don’t understand what you’re trying to say?
Can you re-explain?

2026-04-28 04:05:49 CEST

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Action leads to clarity...
#naddr1qv…ku7n

2026-04-27 04:44:08 CEST

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What are you building?

2026-04-26 13:19:44 CEST

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Nice!
Go go go
Let me know how you get on
Huge opportunity to create value for people

2026-04-26 13:19:12 CEST

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Well first off I asked permission to record
As you can see this is an initial prototype
What risks do you see? What would feel right for you to become a customer?

2026-04-26 08:29:18 CEST

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Thanks I appreciate the support!

2026-04-26 07:35:03 CEST

What I Learned Assessing 5 Australian Businesses for AI in 10 Days (JWP 121)
Ten days ago I sent an SMS to my warm network offering a free AI Business Assessment. Five business owners said yes. By Friday, I'd run five 20-minute calls, delivered five custom AI roadmaps, and identified between $1,560 and $17,400 of monthly value waiting to be unlocked.
Lewis, a construction and landscaping director in Melbourne, replied: "What once felt overwhelming now feels exciting."
This episode is the story of those 10 days — the SMS that started it, the five calls, the numbers, and the offer that's now live at: http://jakewoodhouse.io/ai-assessment
Chapters:
- 00:00 — Lewis testimonial
- 02:00 — Why I paused The Durable Man
- 04:30 — The Deloitte stat that flipped a switch
- 06:30 — The SMS experiment
- 09:00 — The five calls
- 14:00 — The numbers
- 17:00 — The system: Zoom → Claude → Gamma
- 19:30 — The offer & the guarantee
- 22:00 — The Rova experiment and AI slop
- 25:00 — Final thoughts & how to take this up
In This Episode:
- Why I paused The Durable Man and what my wife saw that I didn't
- The Deloitte Nov 2025 stat that flipped a switch (1 in 3 Aussie businesses don't know where to start with AI)
- The 60-word SMS that got an extraordinary reply rate
- Five businesses, five roadmaps:
- Mat (landscaping) — automating labour metrics on invoices
- Lewis (construction & landscaping) — AI for design mockups
- Paul (retail) — winning back time for marketing across 300 suppliers
- Tom (mould inspection) — compacting 12 hours of reporting
- Pete (accounting) — $17,400/month of billable time leaking into admin
- The system: 20 min Zoom → Claude → Gamma → 48-hour PDF
- Why the report pays for itself in month one (and why I'll refund if it doesn't)
- The Rova experiment and why human stories still beat AI slop
The Offer:
AI Business Assessment — $999 AUD
- 20-minute Zoom call
- Bespoke PDF report delivered within 48 hours
- Two tiers in every report: 4 low-hanging-fruit you can implement this week, 3 longer-term projects worth scoping
- Report-Pays-For-Itself guarantee — full refund if the monthly ROI identified doesn't exceed the cost
Book yours: http://jakewoodhouse.io/ai-assessment
Links & References:
- Via this gdoc: https://docs.google.com/document/d/1l2NWf_ex_zZ_Nx3cuGdC0ApPyPpmEbVkS83RQ_wtaNE/edit?tab=t.0)
Take Action:
1. Run an Australian business? Book a call at http://jakewoodhouse.io/ai-assessment
2. Know someone who would benefit? Forward this episode.
Connect:
- Web: http://jakewoodhouse.io
- Email: [email protected]
The gap isn't access. It's knowing where to start
https://v.nostr.build/obq0ThqqGlaG2J71.mp4

2026-04-25 23:16:25 CEST

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Kind words Derek thank you!
Lots more work to do 💪🏻💪🏻💪🏻

2026-04-25 23:15:50 CEST

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That’s precisely the point! It would be bespoke and work alongside you

2026-04-25 23:14:59 CEST

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How would you do it using AI?

2026-04-25 09:00:50 CEST

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@nprofile…anve have you tried this? Like what @nprofile…vrdt is saying?

2026-04-25 03:24:51 CEST

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Yes. And it looks great. The issue is Loveable is unable to help with the privacy side of it
We don’t want the user to have any privacy risk (ie health data leaked and potentially used against you)
The suggestion is all device based
But ideally we find someone with decent technical knowledge to help build it privacy-first

2026-04-25 02:06:27 CEST

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👀
@npub1wuj…4sdw

2026-04-25 02:02:37 CEST

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Thanks for the help Gary!
🙏🏻

2026-04-25 01:44:12 CEST

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Who can help Mrs W out?
@nprofile…vrdt @nprofile…m6hz
🙏🏻
#nevent1q…gyet

2026-04-25 01:10:14 CEST

New podcast direction discovered this week
Recording episode this weekend for release early next week
🙏🏻

2026-04-25 01:09:34 CEST

Whilst it’s true that AI has hugely compressed the the iteration for a solo entrepreneur
Idea> customer discovery > initial product design > offer validation > pricing > launch
The defensibility I think will come from
- brand (people buy from people)
- execution attention (people don’t always have time to actually take action)

2026-04-23 11:53:14 CEST

When things move, they can move fast…
- Weekend: studied a report by Deloitte on AI adoption in Australia, which stated 1 in 3 small businesses had no idea where to even start with AI
- Monday: sent 20 or so sms to warm network with
Hi xxx,
How are you?
I'm launching something new and want to test it on people I trust first.
It's a free AI Business Assessment — you get a personalised report showing exactly where your business should start with AI and which tools will move the needle.
Takes 20 mins of your time, normally $1k, free for my first few. Let me know if that’s of interest?
Thanks
Best,
Jake
- Tuesday: hosted and recorded 4x calls
- Wednesday: created 4x reports, with the transcripts, bespoke to their scenario, and all recommending 4x “low hanging fruit” options, and 3x longer term AI implementations, and sent over
- Thursday: already received 1x testimonial
“Working with Jake was exactly what our business needed. As a construction company, the idea of implementing AI felt daunting and we had no clear starting point. Jake took the time to understand our operations and delivered a detailed roadmap outlining the right AI tools for us and a clear, step‑by‑step plan for integrating them. What once felt overwhelming now feels exciting, and we’re confident about bringing AI into our business.”
Friday: aim is to finalise an offer, landing page, and pricing
The future:
- website update
- podcast episodes to produce
- direct outreach
- ads
All whilst homeschooling, renovating, and organising a trip…
Sending good vibes all. A relaxed evening on the sofa badly needed!
😅

2026-04-22 03:11:19 CEST

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Lol. Not quite got there yet

2026-04-21 08:47:18 CEST

My wife just created an npub
💪🏻

2026-04-15 03:07:12 CEST

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Indeed. A hard earned lesson, now part of the intellectual capital stack
💪🏻

2026-04-14 23:57:19 CEST

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It’s such an interesting journey
I was a forced seller
Continue to be
And the metrics I am tracking have moved swiftly
Expense to cashflow being the key currently
Had I been more on top of this the VOL wouldn’t have tripped me up so bad
And yes, loving watching wider markets “de-couple” from Bitcoin for a period
It truly is another beast entirely
What a ride!

2026-04-14 23:06:13 CEST

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It does “feel” like the tide is turning
Lets see!

2026-04-14 22:40:27 CEST

Yday I stumbled upon a marketing channel that has never before been available to small business owners
I am calling it “content to call”
It leverages the latest forms of AI, and delivers cost effective leads, of much higher quality
👀

2026-04-14 22:34:41 CEST

What a few weeks of iteration I’ve been through…
- small business acquisition from a boomer
- digital productisation of your life lessons
- AI implementation opportunities
Trial. Error. Trial. Error. Trial. Error.
Always iterating
Key lesson: the humanistic leverage one’s relationship with their wife enables is huge
Let’s see where it goes
Ps - pod on pause whilst this process plays out 🙏🏻

2026-04-14 22:30:59 CEST

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That’s worth a zap

2026-04-13 22:35:40 CEST

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Thanks for bringing this to my attention
Strange times indeed

2026-04-13 22:32:33 CEST

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GM
Wow it goes quick in a way
So next one in 2028?

2026-04-13 10:36:14 CEST

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Not followed this story at all
Interesting
“Democracy” “rule of law” etc
They just love throwing those around don’t they
The same “union” that now demands fingerprint scanning to enter
For your own “freedom” or course

2026-04-12 01:40:16 CEST

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Bitcoin marketing of the highest order

2026-04-12 01:36:34 CEST

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Epic
Where I grew up in England horse racing was huge
Relatives who are trainers, jockeys, owners etc
They love it
Good luck! God speed

2026-04-12 01:33:32 CEST

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Bespoke info is very powerful

2026-04-11 10:32:30 CEST

I guess it’s no surprise that the year AI has proliferated in my life in terms of usage
My book reading habit has slowed down dramatically

2026-04-09 22:33:00 CEST